Monday, October 2, 2023

Festival Fervor: Rakhi Sales Soar in Jamshedpur as Countdown Begins

Shopkeepers Witness Spike in Rakhi Sales, Stone-Embellished Varieties Most Sought-After

With just three days to go for Raksha Bandhan, markets in Jamshedpur buzz with activity as rakhis fly off the shelves, pleasing both customers and vendors.

JAMSHEDPUR – The festival of Raksha Bandhan, an enduring symbol of the fraternal bond, is just around the corner and the markets in Jamshedpur are already bathed in its colorful aura.

Sisters eagerly await the day they can tie the ceremonial thread, a rakhi, on their brothers’ wrists, while the local markets teem with a variety of rakhis to cater to every budget and taste.

Deepak Verma, a local shopkeeper, couldn’t be happier with the sales this year.

He noted that with the festival falling on a weekend, he expects a significant uptick in footfall and sales.

"Children are free for 3 to 4 days; we are expecting good business," says Verma.

Ranjit Gupta, another shopkeeper, offers a range of rakhis priced from ₹5 to ₹150.

He pointed out that stone-embellished rakhis are especially flying off the shelves.

"The demand for stone rakhis is high," said Gupta, indicating the prevailing trend among sisters opting for these ornate varieties.

This annual festival, deeply rooted in Indian tradition, not only strengthens the bond between siblings but also provides a much-needed boost to local businesses, particularly in these challenging times.

As the countdown to the festival begins, it’s clear that the spirit of Raksha Bandhan has swept over Jamshedpur, filling the markets with joyous energy and the ringing of cash registers.


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