Tuesday, September 26, 2023

Tata Group comes under fire on social media for alleged ‘promotion of love jehad’ in Tanishq ad

Bengaluru: Tata Group has come under social media fire for alleged ‘promotion of love jehad’ in a Tanishq advertisement.

The specific ad shows a pregnant woman in a Muslim household. The woman ostensibly is Hindu. And she asks her mother-in-law if the particular rasm (ritual) is followed in her community. She says – keeping a daughter happy- is a ritual followed in every household.

Tanishq ad that created ripples.

Looks cheesy, isn’t it? Not quite, if you go by the views of Twitterati. The ad has shocked social media users from the majority community as they feel that this specific ad promotes love jehad.

One social media user even asked: “I would like to see their next advt showing the reverse! Do they have the balls?”

A social media user Dimple Kaul raised this issue on Twitter and soon the issue became hotly debated on Twitter.

Dimple Kaul started the discussion on Twitter.

Once Dimple Kaul tweeted about this, comments started pouring in.

She followed up her tweet with another question: “How is the Malayalee Hindu DIL bitiya khush in an arrangement where her spouse is allowed to be married to three more women? What is the research that made this company thrust that fallacious propaganda on us? Who is their CMO? Who wrote the copy & why? Is this your Ekatva?”

And the most scathing remark came from @baniapower. He commented: “#tanishq is showing them the future which Infact is history reliving Itself, if they don’t learn then this is the fate awaiting them, same fate which their parsi forefathers suffered at the hand of Izzlam! If the desert cult was so benevolent @TataCompanies would be Iranian!”

And then came the warning that Tanishq sales might be affected.

One SM user even sounded sad. He commented:”I didn’t expect something like this from Ratan Tata’s company.”

There is some advice for buyers too. From Dimple Kaul herself.

Tata Group or Tanishq brand have not reacted yet. However, it seems this time their Ekatvam series ads may create quite a few ripples on the social media.

It also seems that comments have been turned off for that particular video. Interestingly, TanishqJewellery has disabled comments on only this one video.

However that is not stopping people from pressing the dislike button. Till Monday morning, the video had only 230 likes, but the dislike numbers had reached 659.

Tanishq likes and dislikes

Even disabling comments on YouTube does not stop social media users from expressing their anger.


Modi in Bangalore

PM Modi Visits ISRO HQ to Celebrate Chandrayaan-3’s Success, Announces ‘National...

Prime Minister Narendra Modi congratulates ISRO's Chandrayaan-3 team in Bengaluru, announces 'National Space Day.' Catch the full story.


India's Chandrayaan-3 gears up for historic south pole moon landing, bringing hopes of tremendous advancements in space technology and exploration. Tune in live on August 23.


Dev Anand & Suraiya: Bollywood’s Tragic Love Tale

A tale of love, religion, and conviction between Bollywood stars Dev Anand and Suraiya. A look at their romance and the tragic end that has inspired generations.

Oppenheimer: Nolan’s Epic Movie of Perspectives

Christopher Nolan's 'Oppenheimer' with its star-studded cast, gripping storytelling, and practical effects leaves audiences in awe, a must-watch on the big screen.


The Unforgettable Love Story of Guru Dutt and Waheeda Rehman

Explore the timeless romance of Indian cinema icons Guru Dutt & Waheeda Rehman. Their love, reflected in their classics, remains a poignant tale The Indian...

Jamshedpur Expo International Trade Fair 2023 to Showcase Eco-Friendly Electric Mobility

The upcoming Jamshedpur Expo International Trade Fair 2023 will be a hotspot for showcasing eco-friendly electric mobility and more.

Feel like reacting? Express your views here!

Read More



Subsribe Our Newsletter & get Free Daily News & Opinion updates!

Town Post